Local SEO is a powerful tool for businesses that want to increase their visibility in local search engine results pages (SERPs). It involves optimizing content so that your business appears higher than your competitors in the local area. Although local search is more specific than general Google searches, it can still be a time-consuming process. However, with the right strategy, you can ensure that your business stands out from the competition and gains more organic traffic. To get started, you should create a Google My Business page and submit the same information to online business directories such as Yelp, HubSpot, TripAdvisor, etc.
This will help you build a strong foundation for your local SEO strategy. Additionally, you should add Schema markup to your website to tell Google that you are a local business. You should also include local news and events on your website, as this will not only boost your SEO but also provide useful information to your audience. Miriam Ellis can help you identify which key points of your local SEO plan you have taken care of and which still need some love. Once you have optimized your website for local SEO, you should be in a better position to improve your rankings and increase local organic traffic.
Competing with giant brands in the local SEO space can be daunting, but with the right strategy, you can turn your epic battle into an epic victory. By implementing these 10 actionable elements, you will ensure that your business not only takes advantage of lucrative local search but also has a solid foundation when new SEO features are introduced. Ensuring that all local mentions and citations reflect the same information can help strengthen your local search position.
